Case Study: Business Coach to Corporates

Unlocking Success with Rockstar Consultants and Coaches: A Common Blueprint for High-Performance.

We've had several standout consultants and coaches who adhere to a remarkably similar system. Prospective clients engage by signing up to attend a value-packed webinar. From there, they're encouraged to schedule a sales, discovery, or consultation call. The impressive conversion rate of 1 in 4 or 5 of these calls results in securing high-ticket sales.

The journey doesn't end there—clients are strategically guided to achieve impactful results and encouraged to participate in monthly or yearly mastermind programs. While this approach is a proven success among many coaches and consultants, our business consultant client has elevated it to an unparalleled level of accomplishment.

Navigating the Pinnacle of High-Ticket Excellence...

Catering exclusively to business owners and CEOs already boasting multimillion-dollar profits, she specializes in elevating their success through the strategic development of high-performing sales and marketing teams. Her introductory offer stands at an impressive $25k, and the lifetime value of a client effortlessly surges into the multiple six figures as they engage in masterminds and attend events.

With over two decades of experience in the industry, she occasionally benefits from referral clients. However, the true heartbeat of her business's growth lies in the predictability and consistency achieved through LinkedIn and Facebook campaigns. Yet, in her niche, she grapples with three distinct challenges:

Facebook, while profitable, presents a finite supply of her ideal clients, making campaigns profitable but challenging to scale. As she puts it, "a lot of the people I need to reach are not on Facebook."

Although LinkedIn is a valuable source of leads, it hasn't reached the goldmine status for traffic buyers that Facebook enjoys.

Capturing the attention of these highly successful, time-strapped individuals proves challenging, necessitating a campaign beyond the confines of "closed gardens." Upon joining our services, she was generating 20 calls in a good month with Facebook and LinkedIn, typically onboarding four new clients monthly.

Revamping Failed Campaigns and Unleashing Fresh Success...

Faced with a series of unsuccessful campaigns draining thousands of dollars monthly without yielding results, we made a strategic decision to halt those endeavors and redirect those marketing dollars towards a new initiative.

Leveraging the proven copy that resonated with her audience, we transformed it into impactful display ads and concise 10-15 second video ads.

Executing a three-pronged approach with these ads and her budget, we engineered a substantial turnaround:

A Hyper-Targeted Custom Audience: We meticulously crafted a hyper-targeted custom audience, pinpointing the crème de la crème of prospects using big data to unearth individuals crucial for outreach.

Authority Site Presence: Her ads graced the pages of renowned authority sites such as Forbes, BusinessInsider, Entrepreneur, among others. This strategic placement on highly relevant, respected platforms that her ideal clients frequent generated a surge in clicks.

Retargeting: Recognizing the finite pool of great prospects in her niche, staying at the forefront of their minds became paramount. Those who visited her webinar sign-up page from Facebook and LinkedIn encountered persistent marketing efforts across all their devices, predominantly on authority websites and pertinent articles.

Even in the initial month, when our campaigns were still in the optimization phase, she achieved the remarkable feat of securing quality calls at an impressive $410 per booking. As we scaled this successful campaign and invested in her retargeting efforts, she crossed a significant milestone by conducting over 30 sales calls in a single month for the first time ever.

Building on this momentum, the second month proved even more groundbreaking as she surpassed 40 sales calls for the first time. This pivotal achievement marked a turning point, justifying the decision to bring on a full-time salesperson to further leverage the growing success of her campaigns.

This investment resulted in generating multiple six-figures in front-end sales and substantial lifetime value for our client. Even after six months, she maintains a monthly spending range of $10,000 to $15,000 with us to consistently generate valuable calls and drive sales. The initial ads continue to run effectively, reaching various custom audiences and consistently delivering impressive results.

She now achieves multiple millions in annual revenue, mirroring the success of her clients. Her accomplishments stand as a compelling example of what can be achieved with a modest percentage of ad spend directed towards a coaching/consulting business that's already demonstrating impressive conversion rates.