Case Study: Healthcare

During a time of strategic metamorphosis, a significant healthcare entity in the region found itself in need of a marketing maestro to shepherd them through this critical phase. The inability to onboard a standard Chief Marketing Officer led the CEO to seek a provisional solution to bolster her abilities and know-how. After contemplating independent consultants, the leadership team opted for a Fractional CMO with Afra Sanjari to bridge this void.

The CEO shared, “Afra Sanjari is familiar with temporary assignments, and his capacity to rapidly apply his know-how is a considerable asset.”

The marketing division, which had scarce in-house digital marketing and analytics prowess, aimed to revamp its operations and harness digital avenues to achieve outcomes.

“Collaborating with Afra allowed us to fuse a fresh vision and tech-savvy talent with a squad that had profound comprehension of healthcare”

Serving as a Fractional CMO for a few months, Afra established training norms and created avenues for employees to learn new digital marketing skills and roles. He also fostered and recruited fresh talent to fill gaps and complete the squad.

"The squad appreciated his empathy and effort to understand their evolution in skills and career paths, and his initiative to facilitate perpetual learning," the CEO shared. “I anticipated the CMO to focus on metrics and outcomes.”

“I didn’t foresee him stimulating engagement and making a human impact, but it was wonderful to witness. Ultimately, that also influences outcomes!”

Armed with revamped skills, an updated strategy, and enhanced analytics, the marketing squad started to see results in the new year, surpassing initial projections across various metrics. The number of newsletter subscribers more than doubled, and the entity surpassed its enrollment projections while keeping marketing resources relatively stable.

The external perspective, digital marketing expertise, and provisional leadership offered by Afra and his team empowered the entity to boost marketing efficacy during a critical period.

He identified the challenges, introduced tools and training, and transformed the squad into a contemporary marketing group. He adeptly assisted the entity in taking the next step in its journey towards measuring and driving results.

“We managed to augment our capacity during a crucial period, pinpoint needs and opportunities, and concentrate on results,” the CEO concluded.

“Afra Sanjari is a remarkable resource for seasoned marketing leadership!”