Case Study: New\/Used Multi-Brand Auto Dealership

If you own a new or used car dealership, it's crucial that your advertising money is well-spent on connecting with buyers who are genuinely interested. By making this the main goal of your campaign, you can see a big boost and avoid wasting resources on people who aren't looking to buy. We've come up with a smart way to achieve this, and now, many dealerships trust us with a significant portion of their yearly marketing budget (usually between $75k - $150k). Importantly, they end up selling a lot more cars.

When we joined forces with this particular dealership, their marketing was quite chaotic. They were spending money on social media management, Facebook ads, SEO, newspaper spots, and a bunch of other things. When we asked them, "what's really working for you?" they couldn't point to any specific channel that was giving them a definite return on their investment. Their "scattergun" approach was making them money, but it was clear from the start that if they knew which areas were most effective, they could be making even more. To their credit, they had organized their inventory well on their website and Facebook page, making it easy to attract visitors.

We possess extensive big data that enables us to track potential buyers actively looking in their local market, even targeting those checking out the competition. We bring them to us by employing a savvy and ethical strategy to attract the best prospects from their competitors. Every dealership's location is carefully mapped, and with geo-tagging, we target devices that have been on competitors' premises, presenting them with a compelling offer.

Timing is everything, and we nail it with our "matching system," similar to Tinder but for car buyers. Instead of showing ads to people who already bought a new car three months ago, we focus on those actively in the market right now. This is achieved by combining 1st party data (like location, income, and buying habits) with 3rd party data (browsing habits). For instance, when a confirmed Mercedes buyer searches for "Mercedes for sale in your area" on Google, they become a "match," and ads are strategically pushed to them.

We ensure our ads reach this perfectly curated custom audience on every device across six different channels, ensuring you always stay top-of-mind with qualified buyers.

Their monthly ad budget stands at $7500. In a regular month, their ads receive around 500,000 impressions, with 2,500 people clicking through to the website. Over 300 of them end up visiting the showroom. Given that 50% of buyers choose their new car from the first dealership they visit and most of the remaining buyers opt for the second dealership they visit, this campaign generates a substantial amount of business.

Since we specifically target individuals with genuine buyer intent, even in the worst-case scenario, our clients are attracting buyers on their second visit.

During this period: