OSA stands for Opportunity, Strategy, Action.

Let’s take a simple example:

Opportunity: I want to convert 10% more warm leads.

What opportunities are available to grow your business? We must first understand who we’re selling to, how our competition is positioned, and how we’re currently competing.

Strategy: I’m going to use retargeting tactics to re-engage prospects with our brand.

Your strategy is your plan of action to achieve your objectives.

For each of the opportunities you’ve identified, add in the strategy you’re going to use.

Action: I will send retargeting emails with offers to encourage click-through to site.

The final section of OSA is Action - these are the tactics you’re going to use to achieve your objectives - the “how”. What tools are you going to use, how, when and where?

We use the OSA process to put THE PLAN into action. It helps you to quickly create and implement an agile plan to improve both your business and personal skills.

OSA can be used for planning all modern marketing activities:

● An overall marketing plan

● A more specific digital channel plan

● An action plan to improve results from your website or a channel like organic or paid search, social media or email marketing.

● A skills development plan

To make the growth system actionable, you create a 90-day action plan. This will helps you quickly decide what you need to prioritize to achieve your business and personal needs.

So, whether you need to generate more leads, improve your conversion to sale or engage and retain your customers, we’ve got you covered. We offer in-depth actionable advice within our program to help you implement your plan and out-perform your competition.