When to Give Discounts: A Secret Recipe for Smart Marketing

Imagine you're trying to sell something to a bunch of people. Guess what?

Most of them aren't saying "no"; they're just saying "not right now." It's like when you want dessert, but you're too full from dinner!

Let me break it down for you:

Instant Buyers (3%): These are the quick decision-makers. They see what you offer, and bam! They're in.

Never-Buyers (15-25%): They're not your target customers. They say, "This is NOT for me." It's like offering ice cream to someone who doesn't like sweets.

Now, here's the interesting part. In the middle, you've got different types of buyers:

"Not Now" Buyers: They're interested but not ready yet.

"Stay in Contact with Me" Buyers: They want you to keep them updated because they might buy later.

"I Don't Have Time Right Now" Buyers: They're busy, but they're curious.

"Pain Not Urgent Enough" Buyers: You need to show them why they need your product.

"Don't Believe You" Buyers: They need proof, like reviews or testimonials.

"Not Enough Information" Buyers: They want to know more before deciding.

"I Don't Believe I Can Do It" Buyers: They doubt themselves.

"I Believe I Can Do It, But I Won't" Buyers: They need things simplified.

"I Don't Have the Money" Buyers: This is where discounts come in.

Now, imagine discounts are like adding salt to your food.

Chefs use it, but not too much because it can spoil the dish. Discounts work, but you don't want to rely on them too soon. It's like playing your best cards first.

Most businesses make a mistake. Instead of going through all the steps I just wrote about, they jump straight to discounts. It's like putting too much salt without tasting your food first!

When you give discounts right away, you might attract customers, but they might not be the best ones. It's a bit like cheating because it works, but there's a smarter way. Try all the other tricks first, and if nothing else works, then you can sprinkle in a bit of discount magic.

So, my little marketing chefs, remember to taste your dish before reaching for the salt!