Grow Your Private Equity's Portfolio Value With An Effective Strategic Marketing Leader

Is your portfolio of companies acquiring customers profitably? This crucial aspect significantly influences the overall value of the companies within your portfolio. While the founders and management you invest in may be brilliant innovators, skilled operators, or adept in sales, sustainable growth hinges on customer acquisition. Let's explore how to enhance this key element for continued success in your investment portfolio.

private equity marketing

"Revenue Growth For Your Portfolio Companies”

Strategic Marketing Leadership

Assume control of your company's interactions with customers and other businesses, ensuring swift and clear communication.


Efficient Capital Utilization

Unlock the advantages of having a Chief Marketing Officer (CMO) without the high costs associated with hiring one. Optimize your resources to achieve maximum efficiency.


Transparent Collaboration

When the founders lack expertise in marketing, it's essential to seek assistance in sustaining customer engagement. Embrace openness and honesty about your company's strengths and weaknesses. Collaborate with others to enhance and refine your marketing strategy, fostering an environment of continual improvement and innovation.

fractional cmo private equity

The Under-Utilized Growth Strategy for Private Equity Firms:

A Focus on Marketing

Unlock the often-overlooked avenue for growth in private equity firms: a concentrated emphasis on marketing. Embrace this strategic shift to tap into new possibilities and propel your firm towards heightened success.


Recognizing Great Ideas and Fixing Problems in Investments

You're really good at picking founders with big ideas. But, you know, just having a big idea isn't enough for a company to do well.


Finding the Weak Spot

When people start a company, what they're good at becomes the main thing the company is good at. If the founders are good at selling, the company becomes great at selling. If they're good at tech stuff, the company gets good at tech. But if they don't know much about marketing, making the company known to lots of people, that could be a problem.


We don't want the company's big plan to fail just because it's not getting enough customers.


Using Money Wisely

A Strategic Marketing Executive, is like having a sherpa who knows a lot about marketing but doesn't cost as much as having a full-time one. This way, you can save money for other important things the company needs. Our special way of doing things, the Integrative Marketing Framework™, makes sure everyone knows what to do.


You can use the money you save to hire the right people and make the company's plan work well. With a clear plan to get and keep customers.

Strategic Marketing Executive

p: +1 (949) 306-6438

e: afra [at] afrasanjari.com